Josh Nollie, 20, a business major from Morrisville, might sound like the average college student. He’s a part-time student at Bucks and the Centurion’s business manager. When he’s not in class or studying, he  blows off steam by playing “Battlefield 3” or watching “The Walking Dead.”
But Nollie also launched and currently runs his very own clothing line.
Nollie founded The Appeal Clothing Company in January 2010 to support and promote local rap artists, skateboarders and other local talent.
 “I know it sounds cheesy but it came to me in a dream,” Nollie said. “I thought about everyone who I knew that needed sponsors, but couldn’t find anyone to support them.”
It was after that dream that Nollie decided to become a sponsor himself and joined with business partners Cameron, Eugene and Dmitri.
The team brainstormed ideas for the company for hours. The hours soon became days, then weeks and then months.
Their first design was a graffiti company logo, which never made it to the production line.
It’s not your average clothing company either. After customers place an order via telephone or email, the purchase is then hand-delivered by either Nollie or another team member.
Currently, Appeal Clothing  is only in the T-shirt business that has an urban look.
 “We draw inspiration from the world around us,” Nollie said. “News, the media and people. A large part of our mission is to educate people through our clothes and our designs.” 
Nollie said that if the company finds a person’s story especially interesting, they make a project out of it either with a shirt or a video.
“We actually have some video projects in the works with a guy named Tab.”
Nollie says Tab has a story that needs to be told. After members of the Appeal team met Tab out on a Philadelphia street, they sparked up a conversation with the ex-criminal.
“He’s overcome a lot” Nollie said. “His story is about overcoming the crimes he’s committed and trying to reenter the life of a normal human being.”
Nollie has contacted a videographer and is trying to get the project rolling.
Despite the company slowly approaching its second birthday, Nollie admits that Appeal Clothing is still in its infancy.
“We only just hit the tip of the iceberg. Just scratched it. This thing is going to take a long time,” he said.
At the moment, the clothing line is only sponsoring Philadelphia-based talents but is open to take new clientele whenever the opportunity presents itself.
Appeal Clothing Co. is currently manufacturing promotional shirts for local rap artists L.S.M.E and Corte.
Nollie said he would like to see the company go further into designing casual business wear.
Appeal will also set up a website that should go live within the next six months and a new line of shirts is opening soon.  The new shirts will help promote local talent.
“It was never about money,” Nollie said. “It costs a lot of money to get these shirts. I don’t expect much but I expect to at least cover the cost of the shirts. I want to help people and help improve my knowledge of business.”
Nollie never thought it would be so tough, but recalls that in the dream that inspired him, he didn’t see himself succeeding, “I only saw myself struggling,” he said.
That’s not going to stop Nollie. He is determined to make the project successful.
“That’s the whole thing about being an entrepreneur. You don’t always know if it’s going to happen. You just hope that it works.”
The company likes to get customers involved, and often takes design suggestions.
“I’m always open to talking and learning people’s stories,” said Nollie.
People can email them at [email protected] for ideas or discussions.