TORRANCE, Cali – In light
of Toyota recalls all across the
nation, Toyota announced they
would be installing ejection
seat in their vehicles.
Back in 2009 recalls on more
than 2 million Toyota vehicles
took place due to floor mats
coming unsecured and causing
gas pedals to stick.
Toyota President, Akio
Toyoda said, “I assure our customers
Toyota is moving to fix
problems that led to a recall
and to regain the trust of consumers;
this is why I have
decided to install ejection seats
into our vehicles.”
After the recall, Toyota held
a meeting with hundreds of
Toyota dealers around the
world, at which they tried to
solve the problem of not having
their vehicles stop properly.
“I was unsure how we could
fix this problem at first and
then it hit me like one of our
cars flying out of control.
Ejection seats!” said Cody
Lusk, president of the
American International
Automobile Dealers
Association.
After getting the approval
from the chair board members,
Toyota was full go on designing
the perfect ejection seat.
Only after few months of
testing these seats ,Toyota
decided to release the Driver
Interion Exsit 9000 (also
known as D.I.E) into their
2010 cars. Over two million of
these seats were installed.
Taylor White, 23, a 2010
Toyota Corolla owner said, “I
am so glad Toyota fixed the
problem with their cars running
out of control. I’ve only
had to use my ejection seat
three times.”
Toyoda was afraid of losing
out on their millions of faithful
customers after the recall, but
he felt that this was the best
line of action.
“When we announced to customers
we were installing ejection
seats in our cars people
were thrilled,” said Toyoda.
At Toyota dealership around
the states they had a grand reopening
introducing the ejection
seats.
Customers came far and
wide to test out the ejection
seats and have free refreshments.
Confident with their decision
Toyota has sold over 89 thousand
cars and refurbished over
1.7 million cars with the seat.
The Driver Interion Exsit
9000, brought to customer
from the same makers of the
Toyota gas pedal, has a new
sleek look with four high-powered
engines, a parachute and
extra cushioning for those
rough landings.
Once a Toyota vehicle is
speeding out of control just
simply push the ejection button.
D.I.E. comes in six colors:
black, white, red, blue, hot
pink and lime green.
Toyota is still working out
the kinks with the ejection
seats including: the seat
becoming stuck, the roof of the
car not popping off when ejected,
and having the seat eject
when it is not supposed too.
If you have any questions or
comments call: 1-800-TOYOTA
Extension: D.I.E or visit
www.toyota/D.I.E.com