Steve Bacher gets paid to be on
Facebook and Twitter. Among
other things, Bacher, Bucks’ director
of e-marketing, manages
the main college accounts for
both sites.
The accounts are supposed to
help Bucks connect better with its
student body.
Links to the Bucks accounts can
be found by clicking on the student
life tab at www.bucks.edu.
Social networking resources are
not in short supply at Bucks.
There are a host of Facebook
pages, including accounts for
clubs, sports, and even academic
departments. Soccer, The Open
Door Club, and The Eco-Club all
have pages on Facebook.
Career Services has its own
Twitter and Facebook accounts.
The school even has a YouTube
channel where students can view
videos created by students and
alumni.
If students need information
about a possible school closing or
upcoming events, they have easy
access to it through sites such as
these.
“We just want to give people a
taste of the flavor we have to
offer,” said Bacher.
The sites make information
convenient and easily accessible
for students.
“Students will be allowed to ask
questions and retrieve information
on upcoming events such as college
fairs,” said Bacher.
Bucks students also have an opportunity
to help each other by
posting information about car
pools or books they may be selling.
Some students are unaware that
the school uses these services.
Others know about the sites yet
choose not to use them.
Lauren Koziel, 20, from Yardley,
said she was aware of the sites
yet does not use them.
“I’m not sure if it will help students
that much,” said Koziel. “If
it has information on there regarding
school breaks and things of
that nature then maybe it will
help.”
Angela Powell, 19, of Yardley,
has a different opinion.
“I think it will help students because
many of them spend the majority
of their time on the sites,”
said Powell.
Some may see these sites as a
procrastination tool; something
for students to waste time on
rather than studying or doing assignments.
Bacher understands these concerns.
“These sites can very well be a
distraction, but if used effectively,
they can be used for good. It’s best
to use them in moderation, as with
all things,” said Bacher.
Bacher said his main purpose in
using the sites was to bring information
about the college to current
students as well as potential
students and their parents.
Bacher believes the use of Facebook
and Twitter will be more effective
in recruiting incoming
students as well as helping students
transfer.
“My goal is to help students,
potential students, and parents to
know what we’re about,” said
Bacher.
And there’s no question that
sites like Facebook and Twitter
are very popular with college students
across the country.
By using these sites, Bucks will
enable students to easily find answers
to their many questions.